‘Frothfest’ was a fundraiser I organized to raise money much needed for the TAFE SA Advanced Diploma of Graphic Design Student Exhibition 2017.
In addition to organizing Frothfest, I also created the logo and branding identity. In consideration of the target audience (alternative music lovers, typically prefer attending a gig over a club, females and males, late teen to mid twenties) I took inspiration from artists such as Lee McConnell and Jason Galea. The end result was a vibrant psychedelic illustration with hand drawn ‘melting’ type.
This proved to be received very well as there was
a huge attendance and over a thousand dollars raised for the exhibition.